Opinions have a value.
I seek out, and value, opinions when I ask the shoe repairer whether my favourite high heels can be repaired; when I ask the waiter about an item on the menu; when I ask a travel agent about the best airfare; when I consult a doctor or lawyer.
Most of us provide advice of one kind or another as part of our jobs. That’s to say, we’re paid for our opinions.
Why, then, do we give up valuable opinions for free whenever someone rings saying
Hi, this is Carla / David / Susie / Hieronymus.
I’m from [Insert name of consumer research company here].
We’re conducting a survey about supermarkets / politics / health services / whatever.
I have a new system for dealing with these nuisance calls: I ask what fee is being offered.
When Carla / David / whoever sounds rather surprised and tells me there is no fee, I explain that I think my opinions are valuable, and I don’t give them away for nothing.
If we all did that then
- we would eliminate these nuisance phone calls
- we’d all make a buck out of our opinions.